Urban Company workers arrested for stealing diamond ring worth ₹2L
Home visit-based services have made life for urban residents much more convenient. But it comes with a new set of risks. What can be done to mitigate them?
Aggregators of home services like plumbers, electricians, massage services, home cleaning services, etc. have ushered in an era of convenience like never before. Gone are the days of running from pillar to post trying to source the number of a plumber or electrician and then waiting endlessly for the person to attend to the problem. App-based aggregators or service platforms have made it as easy as a few clicks, and households are assured of service at an appointed time and at a reasonable rate.
However, this works only if the service professionals are above completely trustworthy. The fact that the service professionals have to enter customer homes, and work unsupervised in some cases, puts a premium on honesty and integrity. Otherwise, it could lead to issues like the one mentioned above.
Adding trust
Situations like the one mentioned above reflect very badly on the aggregator company and can lead to reluctance by customers to use your services leading to loss of business and brand reputation being tarnished. As an aggregator company, you have to take proactive steps to ensure that their partners are verified and, in case of untoward incidents, traceable.
The solution is comprehensive verification of the individual and all their information.
Comprehensive Digital Verification
Customers turn to aggregators with the belief that the job will be done by skilled professionals who are trustworthy enough to be let into their homes. When one considers the fact that the service partners are part of a large floating population, it is incumbent on the aggregator company to ensure that this belief is upheld. This means a number of things have to be verified before a service professional or partner is onboarded/engaged or deployed.
First things first, identity. Is the person who they are? And secondly, their residential address? These are crucial for traceability.
As the whole concept behind service aggregators is skilled labor, the qualifications or certifications and past employment form the foundation that leads to knowledgeable service. Verification of qualifications and employment history can be conducted by verification solutions in almost real-time and with high accuracy.
Most importantly, since the risk is rooted in criminality, the antecedent of the partner needs to be thoroughly vetted, and it needs to be done in recurring manner as this is a workforce with very high churn. And this is where criminal and court records verification can help identify candidates with troubled pasts. Filtering out service partners with high-risk behaviors goes a long way in making the platform safer for customers and for the brand.
Technology-enabled verification
The right verification solution can help solve the problem of accurate verification for every service partner across locations. Using a combination of Artificial Intelligence (AI), government databases, and proprietary technology, the verification solution returns results in minutes. What’s more, API integration enables verification as a native application within the organization’s systems, making it available at every stage it Is needed. Recruiters can use it on their mobile phones even while they are interviewing candidates to ensure they receive a green light before onboarding the partner.
Make trustworthy service your USP
As an aggregator, you want to uphold your brand reputation and protect your customer and ensure their faith, trust and brand loyalty is reassured as much as possible without compromising on the quality of your service as well as the ethics of the partner you are assigning to them. By verifying your partners, you can assure them that you have taken every precaution to ensure a safe, skilled, and satisfactory service.